Kim is a strategic marketing consultant focusing on the Greater China market. Her work looks to bridge the gap between Global brand DNA and local culture sensitivities allowing for more effective marketing strategies that touch the lives of people with integrity.
Based between London and Hong Kong, Kim works closely with brands across Europe and Greater China.
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Exploring customer insights, future lifestyle trend analysis in combination with business and brand objectives, to define a campaign strategy and positioning to optimise brand marketing initiatives during a given period of time.