SERVICES

CULTURAL LANDSCAPING
  • help brands understand and get under the skin of the local culture and lifestyles across targeted demographics across Asia Pacific
  • cultural persona and profiling across cities and markets to provide true insights, based on real people, to move beyond the statistics based reports that provide financial insight to market growth.

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BRAND POSITIONING
  • help brands understand and clarify their true emotional DNA that will spear-head all future communications, customer experiences, brand tone-of-voice and future collections. Help translate this DNA into local relevancies across Asia Pacific.
  • unlock the emotional and practical need states that the product solves.
  • segment the core target audience into life states, spheres of influence and future desires.

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COMMUNICATIONS STRATEGY
  • help brands develop a communications strategy that fits within brand development and growth expectations across APAC, as well as market realities and budgets available.
  • prioritise communications strategy across,
    • own media: store, website, e-store, social channels, CRM, events
    • bought media: sponsored posts, paid campaigns
    • partnerships: influencer strategy, partnerships, product placement
  • design the resource framework required to execute the strategy

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EXECUTION
  • asia insights document based on lifestyle trends
  • brand iconography
  • website design, UX and build
  • content creation, photoshoots
  • event curation, ideation and management
  • press launches
  • designer interviews/customer engagement experiences
  • recruitment for sustained resource requirement
  • partnership liaision, negotiation and launch
  • project management for creative production

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MENTORSHIP
  • marketing training, team training “what is marketing?”
  • seminars/panels/talks on modern marketing, how to reach customers
  • retained consultant for external brand comms analysis and point of view

 

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