CULTURAL LANDSCAPING
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Understand the local culture. Help brands understand and get under the skin of the local culture and lifestyles across targeted demographics in Asia Pacific
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Know your customer. Cultural persona and profiling across cities and markets to provide true insights, based on real people, to move beyond the statistics based reports that provide financial insight to market growth.
BRAND POSITIONING
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Identify your brand DNA: help brands understand and clarify their true emotional DNA that will spear-head all future communications, customer experiences, brand tone-of-voice and future collections. Help translate this DNA into local relevancies across Asia Pacific.
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Set your product apart from the competition: unlock the emotional and practical need states that the product solves.
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Identify your audience: segment the core target audience into life states, spheres of influence and future desires.
COMMUNICATIONS STRATEGY
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Make yourself known: develop a bespoke communications strategy that fits within brand development and growth expectations across APAC, as well as market realities and budgets available.
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Prioritise communications investment:
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own media: store, website, e-store, social channels, CRM, events
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bought media: sponsored posts, paid campaigns
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partnerships: influencer (+micro) strategy, partnerships, product placement
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Roadmap to achievement: design the resource framework required to execute the strategy
PARTNERSHIPS
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Build your brand with partners: Brand and Talent partnership liaison for promotion, content and events.
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Launch your partnerships: Artist and talent sourcing, negotiation and launch
MENTORSHIP
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Understand the potential impact of marketing: marketing training, team training “what is marketing?”
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Understand the value of marketing: seminars/panels/talks on modern marketing, how to reach customers
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Keep the brand aligned: retained consultant for external brand comms analysis and point of view
KIM ING 