BRAND POSITIONING

Identify your brand DNA: help brands understand and clarify their true emotional DNA that will spear-head all future communications, customer experiences, brand tone-of-voice and future collections. Help translate this DNA into local relevancies across key target regions.

Set your product apart from the competition: unlock the emotional and practical need states that the product solves

Identify your audience: segment the core target audience into life states, spheres of influence and future desires.

Deliverables might look like: ⁠Brand positioning, Brand strategy, Brand books & guidelines, Messaging frameworks

NARRATIVE AND STORYTELLING

Messaging Strategy: identify core messaging pillars and how these can be brought to life across own and earned channels, making sure the most compelling parts of your business not only reach the right people but turn up through search and AI.

Deliverables might look like: ⁠Messaging strategy, Content strategy and planning, Campaign concepting, Content production, Content Partnerships & collaborations

COMMUNICATIONS STRATEGY

Make yourself known: develop a bespoke communications strategy that fits within brand development and growth expectations across key markets and regions, as well as market realities and budgets available.

Deliverables might look like: Communications strategy framework, Audience segmentation, Communications objectives & KPIs, Messaging architecture & core narrative, Key storytelling themes, Channel strategy (owned, earned, paid, shared), PR & media strategy (press narrative & story angles), Influencer & partnership strategy, Launch & activation strategy, Event & experiential communications direction, Measurement & reporting framework.

PARTNERSHIPS

Build your brand with partners: Brand and Talent partnership liaison for promotion, content and events.

Launch your partnerships: Artist and talent sourcing, negotiation and launch

BRAND CONSULTANCY

Keep the brand aligned: retained consultant for external brand comms analysis and brand stewardship

Understand the value of marketing: seminars/panels/talks on modern marketing, how to reach customers

Understand the potential impact of marketing: marketing training, team training “what is marketing?”

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