ABOUT

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London born, now Hong Kong based fashion and marketing consultant.

Kim is mission driven.

Deeply passionate about the role of behavioural psychology in placing brands in the hearts of individuals, I look to create foundations for brand development that meet the innate emotional desires and needs of individuals.

Beginning her career in traditional advertising at AMV BBDO, London, through her 12year career, Kim has trained herself to become and fully integrated strategic marketing specialist, focusing on the Fashion and Luxury industry.

-Agency Lead at TANK Magazine: lead the set up of TANK Form the agency arm of the infamous London fashion magazine.

-Account Director Wednesday Agency: lead the re-design of the Marks&Spencers website, content strategy and business transformation.

-Senior Account Director AKQA: Move to Hong Kong to scope the Asia Pacific market for brand led, tech innovation projects.

-Strategic Marketing and Social Lead at Lane Crawford: develop and launch the brand’s first social media strategy including the set up of all China channels, predominantly WeChat. Adopt strategic marketing thinking into the retail cycle.

-APAC Regional Marketing Director at Devialet: launch the brand across Asia Pacific, opening 8 stores in 6 months across Hong Kong, Singapore and Taipei. Building the team, the appointment of communications agencies, localising global strategy and the launch of 2 successful unique partnerships with the Grand Hyatt Plateau Spa Hong Kong and Hotel Proverbs, Taipei.

Kim has been Digital Editor across Asia Pacific for Glass Magazine since January 2015.

 

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