Born and raised between Hong Kong and London, Kim is a Strategic Marketing Consultant working with retail brands to develop APAC sensitive comms initiatives.
Kim is mission driven.
Deeply passionate about the role of behavioural psychology in placing brands in the hearts of individuals, Kim creates foundations for brand development that meet the innate emotional desires and needs of local individuals.
Often beginning with a re-evaluation of brand principles and how these can be applied across specific APAC cities, Kim then helps develop marketing approaches, dispelling local nuances and market realities.
Beginning her career in traditional advertising at AMV BBDO, London, through her 14year career, Kim has spent the last 5 years working ‘Client side’ at Lane Crawford and launching French audio tech brand Devialet into the APAC market.
Current Clients include:
The House of Madison
-Agency Lead at TANK Magazine: lead the set up of TANK Form the agency arm of the infamous London fashion magazine.
-Account Director Wednesday Agency: lead the re-design of the Marks&Spencers website, content strategy and business transformation.
-Senior Account Director AKQA: Move to Hong Kong to scope the Asia Pacific market for brand led, tech innovation projects.
-Strategic Marketing and Social Lead at Lane Crawford: develop and launch the brand’s first social media strategy including the set up of all China channels, predominantly WeChat. Adopt strategic marketing thinking into the retail cycle.
-APAC Regional Marketing Director at Devialet: launch the brand across Asia Pacific, opening 8 stores in 6 months across Hong Kong, Singapore and Taipei. Building the team, the appointment of communications agencies, localising global strategy and the launch of 2 successful unique partnerships with the Grand Hyatt Plateau Spa Hong Kong and Hotel Proverbs, Taipei.
Kim has been Digital Editor across Asia Pacific for Glass Magazine since January 2015.