COMMUNICATIONS STRATEGY
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Make yourself known: develop a bespoke communications strategy that fits within brand development and growth expectations across APAC, as well as market realities and budgets available.
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Prioritise communications investment:
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own media: store, website, e-store, social channels, CRM, events
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bought media: sponsored posts, paid campaigns
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partnerships: influencer (+micro) strategy, partnerships, product placement
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Roadmap to achievement: design the resource framework required to execute the strategy
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