MARKETING STRATEGY

MARKETING AND COMMUNICATIONS STRATEGY

• Make yourself known: develop a bespoke communications strategy that fits within brand development and growth expectations across focus regions, as well as market realities and budgets available. Create a plan for immediate, future and long term focus in line with forecasts and growth strategies.

• Prioritise communications investment: 

  • own media: store, website, e-store, social channels, CRM, events

  • bought media: sponsored posts, paid campaigns

  • partnerships: influencer (+micro) strategy, partnerships, product placement

• Roadmap to achievement: design the resource framework required to execute the strategy