Exploring customer insights, future lifestyle trend analysis in combination with business and brand objectives, to define a campaign strategy and positioning to optimise brand marketing initiatives during a given period of time.
Management of all strategic content planning, production and performance analytics, across all rest of world and china social media channels, including; Instagram, twitter, Facebook, YouTube, Pinterest, WeChat and Weibo.
Editorial content strategy. Elevating the fashion credibility of Marks and Spencer’s online content. Creation of M&S Style and Living, development and implementation of 5 editorial content formats, plus production planning and scheduling. http://www.marksandspencer.com/s/style-and-living